“Your words, your way.”
There’s more to content writing and content editing services than stringing along parts of speech to convey a message. Perfect punctuation, spelling, and grammar may earn you an “A” in English class, but
- Will anyone want to read it?
- Will anyone get your message?
- Will anyone engage with you in the future?
Content editing services guarantee you won’t embarrass yourself as an uninformed, uneducated spokesperson for your product or service. Most fail to attract your potential client or customer to learn more about you or your business.
CONTENT EDITING
We are all writers. Everyone thinks they can write, and they’d be right—even if it’s just a grocery list. Writing is simple. Putting words onto a page is simple.
Communicating is where the challenge begins. What one says is often not what the other one hears, right? The same is true for the written word: what one puts on paper is not necessarily what the reader understands.
Nouns are nouns, verbs are action words; adjectives and adverbs contribute specifics to the sentence and can refine the meaning of the communication.
Content editing service is less about what you say than how you say it. Proofreading is basic content editing and there are many reliable (sort of) programs to correct spelling, typos, punctuation on your content pages.
Good content editing services eliminate extraneous words to bring the central idea front and center for the reader.
Great content editing engages the reader with the client’s unique vision for his or her product or service.
“Your Words, Your Way.”
All the dry, dull content present on the web today is a result of the content writer/editor not acknowledging the USP (Unique Selling Point) of the client. Whether the assignment is a product for sale, a service offered, or an essay on World Peace, the words on the page will read like cement poured into a frame.
To create a colorful mosaic in the frame the writer/editor takes the time and makes the effort to learn the client’s intent and vision for his or her offering in the marketplace, blog post, or opinion piece.
It’s possible for content writing refined by content editing to communicate for the client in his or her own way.
Contact Marty today: martha@coachwrite.com