“Content” writing is the modern term for plain old writing—of course writing is content. What else would you call it?
Perhaps writing intimidates you, or it’s a question of your time (never enough) or your priorities (way at the bottom of your list.)
Communicating on paper or on screen is a challenge to those whose interests, skills and talents lie elsewhere.
There are over two billion websites. What will separate your website from the competition is your voice, your words, your way.